"The future competition is not between individuals or organizations, but between supply chains." With the in-depth adjustment of the global division of labor, trade, and innovation pattern, more and more people have a deeper feeling about the prediction of international supply chain management expert Martin Christopher more than 20 years ago.

Technological innovation has spawned new value models. With the continuous deepening of consumption changes, technological progress, business updates and sustainable development concepts, the traditional supply chain model has been unable to meet the needs of industry development. In the face of the rapidly changing situation, how does the textile industry innovate the supply chain model? How can textile enterprises better cope with external risks and meet the changing customer needs more quickly? These have become new issues to be solved urgently. As a globally representative textile industry cluster and a world-class textile industry cluster pioneer, Keqiao has continuously strengthened its innovation capabilities in recent years, unblocked domestic and international supply chains, and enhanced its status in the global value chain, and has embarked on a broad, solid and rapid textile industry. The road to high-quality development.

Create the ultimate service and build a higher value supply chain

Can you imagine that maybe one day European, Japanese and Korean clothing will be popular, and it will appear in every township in China in a week, so that Chinese people can buy and afford it? All the "stand by" of high-end materials from all over the world that require 3-5 days or even longer delivery can meet the spot needs of thousands of designers and e-commerce entrepreneurs at any time? The "Phoenix SUFC Project" launched by Zhejiang Fenghuangzhuang Fashion Technology Group Co., Ltd. in 2023 is committed to building such a platform, that is, making unique new products in stock through special materials, and providing strong services for Chinese light luxury brands to help customers improve Competitiveness. When the speed of product replacement is getting faster and faster, the competition between enterprises is gradually changing from the traditional price competition to the competition of added value such as services. In the textile city of Keqiao, more and more companies are taking the lead in exploring higher-value supply chain development. With their forward-looking international vision and in-depth diversified layout, they can capture market trends in time and bring customers the ultimate improvement. Service experience. "China's consumer market is very large in the next 30 years. As China's economy matures and the focus shifts from investment-driven to consumption-driven growth, more and more luxury-oriented and personalized e-commerce clothing brands will emerge." Where there are differences, there is a market. In the view of He Xihui, chairman of Fenghuang Zhuang Textile, what these brands need is differentiated high-quality fabrics that can enrich brand connotation and enhance brand value. Online shopping mall drainage, offline establishment of 50 selection centers and nearly 1,000 tertiary service centers in provinces, cities and counties across the country, it is understood that "SUFC" will be based on gathering high-quality suppliers and customers, relying on a brand-new business model, integrating special materials from all over the world in the platform to help customers carry out iterative development. At present, the Phoenix Village SUFC Experience Hall has landed in Shanghai, Guangzhou, Shenzhen, Wuhan, Hangzhou, Zhengzhou and other cities. At the same time, Fenghuang Zhuang has also joined hands with the "YOTTAtex Spinning Tower", an artificial intelligence big data platform that serves global high-quality textiles, to cultivate a digital intelligence service platform for thousands of Internet luxury brands, so as to better gain insight into consumer needs, thus improving the probability of product explosion and providing customers with more accurate matching products and services.

Strengthen the development of digital intelligence and open up the "last mile" of the supply chain"

The application of digital technology makes the textile supply chain more efficient, transparent, intelligent and traceable. In recent years, Keqiao has promoted the industrialization of new textile technologies with high quality, continuously improving the operational efficiency and quality of Keqiao textile enterprises. it has brought unlimited value creation space for the textile industry to improve the level of textile digital design, strengthen industrial coordination and flexible rapid reaction. As the largest software development and information technology service enterprise in the textile industry in China, Shaoxing Huansi Wisdom Technology Co., Ltd. has been deeply engaged in the textile industry for many years, taking root in Keqiao and radiating the whole country. Currently, it has served more than 4000 high-quality customers in the world, including more than 1000 Keqiao trade fabric enterprises and nearly 70% of Keqiao printing and dyeing enterprises, contributing Huansi Wisdom to promoting the digital transformation of the textile industry and Internet construction, the Huansi programme is provided. Keqiao textile industry is booming so far, always keep up with the trend of the times, around their own advantages to seize strategic opportunities. At present, a considerable part of Keqiao textile enterprises have realized the intelligent management of workflow. Now, enterprises are facing new supply chain bottlenecks, and they hope to empower the business through tools, open up all aspects of enterprise production and manufacturing management, and expand the coverage of products. Demand drives change. As a result, Huansi has vertically extended the intelligent intelligent manufacturing full-scene solution, horizontally extended the supply chain collaboration platform and industrial ecological platform solution, and transformed from ERP and MES-based, relatively single internal digital products to platform-based solution suppliers. "Compared with the' single soldier combat' of the same type of enterprises, Huansi's products cover all aspects of textile, dyeing and finishing, clothing, trade and industrial use, and can provide software for the integration of information in the whole textile industry chain. The supporting integrated system can not only greatly improve the efficiency in invisibility, but also fine-tune the parameters of the system according to the needs of different enterprises." Xiao Ruofa, executive deputy general manager of Huansi, said. Digital Light Textile City, Likeda Smart Logistics Platform, Printing and Dyeing Industry Brain, Golden Silkworm Baby Store Management System ...... Digitization is quietly reshaping the traditional ecology of Keqiao Textile. Under the requirements of continuously deepening the high-quality development of the textile industry, Keqiao has increased its investment in digital research and development, promoted textile enterprises to embark on the innovation road of continuous product iteration, optimization of production process and acceleration of intelligent manufacturing, and broken the "breakpoints" and "blocking points" of key core technology supply. Enterprises rely on digital enabling supply chain links to improve quality, reduce costs and increase efficiency, thus creating a higher value-added, safer and more reliable supply chain, with faster response speed to provide customers with quality service.